Undergraduate Senior Project
Arcadia is a Greek company based in Athens, Greece that produces, designs and sells handmade surfboards and snowboards. The brand’s boards will all be handmade and made with Greek materials such using wood from trees characteristically found in Greece and decorated with vibrant graphics that will feature Greek inspired imagery.
As the company sells surfboards and snowboards, the logo and color palette were created to reflect the snow and the sea. The slogan refers to Greek mythology as well as the misconception that there are no winter sports in Greece. The name was given after the Greek region of Arcadia and the home of the god of nature Pan in mythology.
